Think applying eye shadow to a bare lid will produce the best possible result? That’s adorably optimistic of you. The fact of the matter is that lid lines (which multiply with age, unfortunately) stand in the way of an even application; moreover, between the uncertain staying power of some powder and cream preparations and the varying oiliness of your skin, shadow rarely remains looking like it should hours-sometimes minutes-after it goes on.
Face it: you need a primer that not only creates a smooth canvas, but one that’s essentially adhesive, too.
We love the lip-gloss-like application, with one of those brilliant brush tips where you twist until the product comes through. It makes improving your eye shadow that much easier, so you have no excuse to settle for a second-rate look.
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