Forget what you’ve seen on the news and read about in the papers about a bad economy. At least when it comes to skin care, it seems that times are not too hard. That’s what consumer research firm NPD Group is reporting.
Around the world, demand for high-end luxury skin-care products with price tags of $125 and higher is on the rise. Experts say that it might be due to the fact that consumers are becoming more confident about spending their money.
Another theory is that consumers are turning to expensive products in order to avoid going under the knife later on. “Women want to look younger, and they are willing to pay to do so,” says Barney’s New York vice president of cosmetics and fragrances, Bettina O’Neill. “The product has to work. It can’t just have a high price tag. In the end, any high ticket treatment product is cheaper than plastic surgery.”
But the real question here is, do less expensive products work as well as their pricey counterparts? What you’re really paying for in more expensive products is the exotic ingredients they contain like platinum, caviar and diamonds. But experts say that you can still find ingredients that have the same effect in products without the big price tag.
So tell us, how much are you willing to pay for a high-end luxury skin-care product? And do you think it makes a difference?
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