In 2016, we saw blue eye shadow make a comeback, but this year, it’s all about pink, especially for summer. According to Pinterest, searches for pink eye shadow have increased 73 percent since last year. “The ’80s are back when it comes to makeup, so we’ve been seeing lots of bold, vibrant eye shadow hues make their mark,” says Kelli J. Bartlett, GLAMSQUAD director of artistry. “From the runway to the red carpet and across the beauty influencer scene, ladies are playing with washes of bold colors like blues, greens, pinks and reds. A playful pop of pink shadow has a youthful and energetic quality that can work to instantly brighten your look.”
The thing about pink that makes people hesitant to wear it: There’s a fine line between sophisticated and, “Does she have conjunctivitis?” It’s not the easiest color to pull off, so following the advice of an expert is key.
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“Pink shadow can work on anyone, but both finding the right shade, as well as your application technique, are key if you want to look chic and not sickly,” says Bartlett. “To find the right type of pink (cool or warm), consider your overall coloring (hair color, complexion and eye color), and it will inform the type of pink that complements you best. Generally speaking, rich raspberries look especially amazing on deeper tones, while a light, blushy pink tends to look beautiful on fair skin.”
Bartlett recommends focusing on your upper eyelid only and steering clear of your lower waterline. “This trend looks best when paired with minimal makeup and a lush lash,” she adds. “Complete your look by wearing a similar pink hue on your cheeks and lips. This is just the right amount of color-coordinating without appearing too matchy-matchy. You can also test the trend by dabbing some of your favorite pink/peach lipstick (NOT the liquid matte kind though) on your finger and swiping it back and forth on your eyelid. Use your finger to buff the color into your brow bone. Try swatching it on the back of your hand first to test its stain potential.”
Here are some of our favorite looks:
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