The beginning of a new year is always a time for reflection—on how we can improve and reach the goals we’ve set for ourselves—or in the words of Oprah Winfrey, a reminder to start “living your best life.”
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This year the media mogul is bringing a message of hope and inspiration to everyone whose resolution is to get healthy and lose weight. Fans of Winfrey know about her long battle with weight loss, and in a one-minute ad titled “Why I Joined Weight Watchers,” she talks candidly about her struggles.
“Inside every overweight woman is a woman she knows she can be. Many times you look in the mirror and you don’t even recognize your own self because you got lost, buried in the weight that you carry. Nothing you’ve ever been through is wasted. So every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?,” Winfrey says in the spot.
The talk show host bought a 10% stake in Weight Watchers in October and this marks her first spot as a spokesperson for the company. As expected, the Oprah effect is in full force. In addition to a tremendous reaction on social media, shares of Weight Watchers International soared over 27% this week after the ad was released.
Watch for yourself below:
— Oprah Winfrey (@Oprah) December 29, 2015
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