Old Navy Has Big Beauty News

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Clothing and accessories chain Old Navy is getting into the beauty business, launching a private-label personal care range created in conjunction with Tru Fragrance called Kindred Goods, WWD reports. The line will launch this Thursday at select locations.

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This might not come as a surprise, considered the San Francisco–based, Gap-owned chain has been in the beauty biz for awhile (who can forget the uber-popular Gap perfumes?) and brands like Burt’s Bees and E.l.f Cosmetics are currently sold at Old Navy.

The Kindred Goods line will include three different scents (Sea Salt & Fig, Sweet Cream & Honey and Orange Blossom & Tea) and five products that will start at $6; an eau de parfum, hair and body mist, hand cream, foaming body scrub and body lotion will make up the lineup.

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