This Is the Number-One Concealer in the Country

By ·

I know I’m not alone in naming a tube of concealer as my desert-island beauty product. A single drop of any formula has the ability to blur insecurities and sculpt newfound confidence, but it’s no secret that some work better than others. According to Nielsen data, America’s favorite is Maybelline New York Instant Age Rewind Concealer ($10).

You May Also Like: The 7 Best-Selling SPF Foundations at CVS Pharmacy

Hailing the top concealer spot in both mass and prestige—it’s also the brand’s number-one selling product—the creamy, sponge-topped formula has won the hearts of millions. It brightens, conceals and de-puffs in one swipe, blurs fine lines instantly, and just as importantly, won’t break the bank. If you haven’t tried your hand at the magic, the people have spoken: it’s that good. 




Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.