2017 NewBeauty Awards: The 16 Beauty Products That Are Trending Now


Every savvy, beauty-minded woman always wants to know about the latest and greatest. These categories represent the biggest beauty trends and the products that are sure to catch your eye. 

1 / 16

Best Way to Get Your Beauty Sleep

Slip Pure Silk Pillowcase ($79)

Made from mulberry silk, this pillowcase doesn’t tug on your hair, nor will it leave you with sleep-induced wrinkles come morning. 

2 / 16

Coolest Cleanser Formulation

Glossier Milky Jelly Cleanser ($18)

In a league of its own, this pH-balanced, creamy gel cleanser (use it on dry skin to melt away dirt, oil and makeup) is supergentle, yet still manages to get your skin really clean. 

3 / 16

Most Innovative Product Formulation

Bumble and bumble Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque ($43)

Revive dry hair before you wash it with this balm—it’s loaded with reparative oils—that morphs into an oil as you rub it in your hands. 

4 / 16

“No Makeup” Makeup Product

Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen ($44)

When you want to sport the “no makeup” makeup look, this moisturizer lends a hint of natural coverage, but makes you look like you’re not wearing anything on your skin. 

5 / 16

Trendiest Nail Colors

essie ($9)

Whether you want a polish that’s light, dark, shimmery, matte or somewhere in between, you can bet your bottom dollar that essie has it in its collection. 

6 / 16

Must-Have Matte Lipstick

Charlotte Tilbury Matte Revolution Lipstick ($34)

Creamier than your average matte lipstick, this one leaves lips swathed in moisture sans any flaking or dryness and gives the perfect mix of color and texture. 

7 / 16

Beauty Made Easy


A credit card for beauty, so you can finance your favorite procedures and treatments with low monthly payments. 

8 / 16

Biggest K-Beauty Obsession

Laneige Water Sleeping Mask ($25)

Some Korean beauty products, like this one, become instant crazes once they hit U.S. soil. Layer this mask on before hitting the sack to lock in moisture for better skin.

9 / 16

Anti-Pollution Product

Elizabeth Arden PREVAGE City Smart Broad Spectrum SPF 50 ($68)

You’d be hard-pressed to find a brand that isn’t jumping on the anti-pollution bandwagon. An antioxidant innovator, this product does more than just protect against the sun and pollution—it helps strengthen skin, too. 

10 / 16

Farm-to-Table Skin Care Product

Éminence Organic Skin Care Strawberry Rhubarb Dermafoliant ($48)

Chock-full of strawberries and rhubarb, just add water or cleanser to this nature-inspired, finely grained exfoliant for one of the most relaxing cleansing experiences.

11 / 16

Highlighter That Makes Skin Glow

Yves Saint Laurent Beauté Touche Éclat ($42)

A makeup cult-classic that really wakes up your skin, swipe it along the high points of your face to accentuate them while still letting your skin’s natural radiance show through.

12 / 16

Fragrance Formulation of the Future

Lisa Hoffman Fine Fragrance Bracelet (starting at $85)

An unconventional but smart way to wear fragrance, just pop a few of the scented beads into the charm and enjoy the fragrance, which lasts up to one month. 

13 / 16

Top Tool for Beachy Waves

The Beachwaver Co. Beachwaver S1 ($129)

Slide your hair into the mini clamp—the small size prevents kinks—press down on the button and let this iron do all the work for you to create a multitude of waves and curls. 

14 / 16

Vegan Nail Polish

Zoya Nail Polish ($10)

With a philosophy that echoes natural beauty, these toxin-free nail polishes are as “green” as you can get. 

15 / 16

Head-to-Toe Beauty Oil

Josie Maran 100% Pure Argan Oil ($48)

No matter where on your body you put this antioxidant-rich oil, it promises to hydrate everything, including your hair, lashes and nails. 

16 / 16

Lipstick Launch of the Year

MAC Cosmetics Liptensity Lipstick ($21)

Probably the most pigmented lipstick we’ve seen in a long time, this gel-based formula leaves lips coated in superextreme color with a single stroke. 

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