If you read our magazine and website enough, you likely already know that here at NewBeauty, we are committed to finding and testing out every and all new anti-aging skin-care so you can be up-to-date on the latest wrinkle-fighting technology. But if you stepped foot behind the scenes at the NewBeauty store in Fred Segal Santa Monica (where we shoot all of our videos), you’d understand on a much deeper level just how seriously we take this commitment.
On any given day here at the store and studio, you’ll likely find NewBeauty Editorial Director of Video & Interactive Susan Yara knee deep in anti-aging creams, serums and gadgets. The latest at-home wrinkle-reducing device she is testing: the wrinkleMD ($99). It contains two under-eye patches that infuse hyaluronic acid and peptides deep into the skin, and is Susan’s new favorite anti-aging gadget to wear in-between shoots.
“I pop these on right under my eyes while I work away on the computer. They help tighten my skin and keep me from squinting at the screen,” she says. The patches, activated by a micro-powered pod which pulses for 40 minutes at a time, automatically adjusts treatment strength for each individual to tighten skin under the eyes and smooth out fine lines and wrinkles.
Not only is the device a hit with Susan, the staff on the sales floor have been caught in the break room eating lunch and wearing these patches. “We all love them,” says Elena Severin, store manager. See? We told you are committed.
As of now, wrinkleMD is exclusively sold in the UK at Harrods and in America at the NewBeauty at Fred Segal store here in Santa Monica, CA. (310) 394-8509
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