Your skin is pretty smart. In fact, it’s probably smarter than you give it credit for as it even works to fix your skin-care mistakes. Say, when you use a cleanser that’s too harsh, it overproduces oil to adjust the balance. When you stay out too long in the sun, it produces melanin to protect you from UV radiation. Lets just say, your skin is a trooper.
However, just because your skin is intelligent, doesn’t mean you can’t train it to be even smarter. Based on the latest research on hyaluronic acid, some serums can “re-educate” the skin, teaching it how to activate its natural hydration mechanisms. And more hydration means plumper skin, less fine lines and wrinkles and an overall younger-looking appearance. One such re-educating serum is flying off the shelves at the NewBeauty at Fred Segal store in Santa Monica, CA, for that very reason.
Orlane Paris Super-Moisturizing Serum, ($190) utilizes hyaluronic acid to plump up cells with water, giving you moisture where you need it. Most importantly however, it activates your moisture receptors to keep boosting your skin’s own moisture-producing mechanisms. “This serum stimulates your body’s own hyaluronic production, which is important for keeping the skin plump and happy,” says Jennie Avetisyan, NewBeauty at Fred Segal product specialist.
“It’s the number one selling serum at NewBeauty,” she says. “Customers are die-hard fans of it. They will switch their other products in their skin-care regimen, but won’t switch this one out.”
Great for all skin types, using it day and night (one pump underneath your moisturizer) will intensely replenish the moisture in your skin.
NewBeauty at Fred Segal: (310) 394-8509
Find a Doctor
Find a NewBeauty "Top Beauty Doctor" Near you