When you have fine, flat, lifeless hair, you don’t typically reach for any kind of oil as a saving grace. That’s because conventional wisdom informs you that oil is for the ladies looking to calm and tame their hair, not make it explode with height and volume.
With fine hair, you want something that’s going to seriously pump up the volume. Basically, you want the equivalent of a stereo turn dial on a bottle of shampoo-we know. So what if we told you that the NewBeauty at Fred Segal store in Santa Monica, CA, sells argan oil-based products that flat-haired women are most obsessed with?
That’s right. The most beloved and requested volumizing shampoo on the sales floor here is the Moroccanoil Extra Volume Shampoo ($23). “Customers go nuts for it because hair feels super clean and not weighed down at all,” says sales associate Danielle Zuccarelli. “Plus, the Argan oil, despite what most women initially think, helps protect and soften every hair type, not just thick, coarse or curly hair.”
The antioxidant-infused, nutrient rich, volumizing formula is also free of sulfates, phosphates and parabens, so they’re safer for the environment (a fact that Southern Californians love) and won’t dry, fade or strip color-treated hair.
It also happens to be a celebrity favorite, says Zuccarelli. With Claire Danes and Rosario Dawson counted as fans of the brand, the Hollywood fine-haired elite don’t shy away from oil. Looks like it’s time to throw conventional wisdom out the window.
NewBeauty at Fred Segal: (310) 394-8509
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