Lights. Camera. Action. No, It’s not show time; it’s Glow Time by Jane Iredale-the newest and hottest mineral BB cream to hit the sales floor this week at the NewBeauty at Fred Segal store in Santa Monica, CA. With celebrities like Jessica Alba stopping in regularly to pick up Jane Iredale makeup from the store, there continues to be much excitement over this brand, especially with the new launch of a much-anticipated product.
If you haven’t heard of BB creams, you’re likely to start seeing them everywhere. More comprehensive than foundation and tinted moisturizers, these do-it-all balms are said to create instantly better skin with long-term benefits. Jane Iredale Glow Time Full Coverage Mineral BB Cream ($48) is new to the ever-growing number of BB creams available, but one of the only mineral varieties on the market.
Linda Walsh, makeup artist and business manager for Jane Iredale says “people are really excited because it’s skin care and makeup and this is the only store that they can really go into to find it.”
Glow Time comes in six different shades and contains titanium dioxide, mineral UV protection (SPF 25) and is anti-inflammatory, so it tones down swelling in the skin.
“Grapefruit extract promotes luminosity and minimizes pores and wrinkles, and apple extract smoothes skin, while antioxidants refine and rejuvenate,” says Walsh. “Our mineral-based formula is noncomedogenic and oil-free, so it is really great for sensitive or acne-prone skin, which really sets it apart.”
NewBeauty at Fred Segal: (310) 394-8509
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