Sometimes, there are instant cult classics. This is a diehard-worthy product that gathers a small, yet devoted set of fans that would theoretically give up their first-born son for the last drippy drop of it. You don’t tell your friends about a product like this because you would rather hoard it all for yourself. But, inevitably, the buzz begins and the secret is out. BAM, it’s instantly famous. Like Lana Del Rey.
Brad’s Ultra Peel Exfoliating Gel ($175) is one of these hero products that has garnered the devotion of the most discerning and elite beauty aficionados. Angie Harmon goes nuts for this stuff. Comprised of a glycolic, lactic, kojic and pyruvic acid blend, and bearberry and licorice extract, this serum’s potent efficacy comes from the bio-fermentation of the peptides. This means it can resist oxidization to maintain its intensity and thus penetrates the skin deeply to supply energy to living cells.
“Customers raved about it so much and repeatedly purchased it, so I felt compelled to try it myself,” says Elena Severin, store manager of the NewBeauty at Fred Segal store in Santa Monica, CA. “I was told by one customer that this is the only serum she needs to use because it leaves her skin as smooth as glass, and now I’m completely obsessed with it.”
Created by Brad Hunter (who worked on the development of brands like La Prairie and Lancôme), this skin-care line was initially developed for private charter-jet clientele to deal with the harsh aging conditions of frequent air travel like UV radiation, high altitudes, and recycled contaminated air. Now it’s available in small batches in boutique retailers like NewBeauty at Fred Segal.
Are you ready to join the cult?
NewBeauty at Fred Segal: (310) 394-8509
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