While most people would consider the beaches of Santa Monica, CA, a little slice of heaven, they pale in comparison to South Africa’s Western Cape. So when African Botanics, a new line of body oils hailing from the notoriously pristine region wanted to launch their first collection in NewBeauty at Fred Segal by the beach, we jumped at the chance to bring a bit more paradise to our Californian coast.
The body oils—Firming Botanical Body Oil, Stretchmark Botanical Body Oil and Neroli Marula Oil (ranging in price from $70-$76)—are distilled from the finest and purest plant extracts and essential oils the world has to offer. Referred to as “Plant Paradise,” Fynbos in the Cape is one of the richest areas in the world for plant biodiversity. And each bottle of oil is filled to the brim with the treasures of this botanical region.
Containing organic cold pressed marula oil, baobab oil and African green rooibos tea extract which are then infused with pure essences of lavender, neroli, cape chamomile and peppermint essential oils, each bottle can detoxify the body and rejuvenate the skin.
The staff loves the oils because they absorb quickly, don’t feel slick or greasy and smell “amazing!”.
NewBeauty at Fred Segal: (310) 394-8509
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