NewBeauty 2019 Award Winners: Best Makeup

Best Lengthening Mascara

Glossier Lash Slick ($16)

Glossier Lash Slick’s tapered brush and Japanese fiber technology ensure every lash is lengthened and coated from root to tip for wide-awake eyes.

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Best Eye Shadow Primer

Heir Atelier Eye Primer ($32)

Keep liner and shadow in place all day with Heir Atelier Eye Primer, which absorbs excess oil on the eyelids so there’s no risk of creasing or fading.

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Best Eyebrow Pomade

Maybelline New York TattooStudio Brow Pomade ($10)

For defined brows that won’t budge for up to 24 hours, apply Maybelline New York TattooStudio Brow Pomade with the sculpting brush and then blend with the spoolie.

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Best Waterproof Mascara

NYX Professional Makeup Worth the Hype Waterproof Mascara ($8)

NYX Professional Makeup Worth the Hype Mascara now comes in waterproof—expect the same full, feathery lashes but with a stays-put-no-matter-what effect.

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Best Eyebrow Pencil

Benefit Cosmetics Brow Contour Pro ($34)

Remember those four-color BIC retractable ballpoint pens from the ’80s? Picture them, but swap out the ink for brow pencils—two shades, a highlighter and an edge definer—and you get Benefit Cosmetics Brow Contour Pro.

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Best Liquid Eyeliner

Fenty Beauty Flyliner Longwear Liquid Eyeliner ($20)

Whether we wear Fenty Beauty Flyliner Longwear Liquid Eyeliner to work, yoga class or date night, it never budges, and the super-flex felt tip makes it easier than ever to create a perfect cat’s-eye.

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Best Tinted Brow Gel

Milk Makeup KUSH Fiber Brow Gel ($18)

Vegan Milk Makeup KUSH Fiber Brow Gel utilizes hemp-derived cannabis seed oil rather than beeswax to adhere tinted thickening fibers to the brows so they look naturally fuller.

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Best Eye Shadow Palette

bareMinerals Neutral GEN NUDE Eyeshadow Palette ($29)

BareMinerals’ Neutral GEN NUDE Eyeshadow Palette houses six super saturated, mineral-based matte, satin and metallic shadows that are ideal for everyday wear.

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Best Volumizing Mascara

NARS Climax Mascara ($24)

Boasting a big brush that delivers even bigger volume, NARS Climax Mascara is buildable, jet-black and gives lashes a bold, fluffy look without any flaking.

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Best Eyeliner Pencil 

Shiseido MicroLiner Ink ($22)

The “thermo-sensory” pigment in Shiseido MicroLiner Ink transforms the pencil from a solid to a liquid on contact with the skin, making it easy to glide color across lids without any skipping.

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Best Brightening Concealer

Charlotte Tilbury Magic Away Liquid Concealer ($32)

The sponge tip on Charlotte Tilbury Magic Away Liquid Concealer makes blending foolproof; its breathable formula instantly camouflages dark under-eye circles. 

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Best Matte Foundation

Rimmel London Stay Matte Liquid Mousse Foundation ($6)

Oily skin is no match for Rimmel London Stay Matte Liquid Mousse Foundation. The whipped formula glides over skin and softens uneven texture and hard-to-hide pores. 

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Best Bronzer

Beautycounter Radiant All Over Bronzer ($39)

All of the weekend-at-the-beach glow, none of the iffy ingredients: Beautycounter Radiant All Over Bronzer delivers the best of both worlds and comes in three hint-of-shimmer shades. 

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Best Powder Blush

Kevyn Aucoin Beauty The Neo Blush ($38)

Pearl, satin and matte finishes make up the picture-perfect Kevyn Aucoin Beauty The Neo Blush palette. Swipe a brush across all three to effortlessly create a multidimensional look.

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Best Luminous Foundation

Kosås Tinted Face Oil ($42)

A dry complexion’s new best friend, hydrating Kosås Tinted Face Oil pairs mineral pigments with six botanical oils for a glow that lingers even when the makeup comes off.

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Best Liquid Blush

Giorgio Armani Beauty Neo Nude A-Line Blush ($38)

Giorgio Armani Beauty Neo Nude A-Line Blush continues to sell out for a reason: The dewy, watercolor formula dries down quickly to look like a natural flush.

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Best CC Cream

IT Cosmetics CC Oil-Free Matte ($39)

Infused with detoxifying charcoal, IT Cosmetics CC Oil-Free Matte zaps shine before it starts, offers SPF 40 protection, and hides uneven skin tone and/or blemishes without caking.

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Best Foundation With SPF

Dior Forever Skin Glow ($52)

The perfect marriage between a long-wear and luminous foundation, Dior Forever Skin Glow contains SPF 35 to protect skin while also enhancing its natural glow. 

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Best Universal Highlighter

Pat McGrath Labs Skin Fetish: Highlighter + Balm Duo ($48)

For a lit-from-within effect, swipe either side of Pat McGrath Labs Skin Fetish: Highlighter + Balm Duo on cheekbones—one side gives a sparkle-free dew, the other a full-on gleam—and blend.

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Best Face Gloss

Flesh Fleshpot Eye & Cheek Gloss ($20)

No-slip Flesh Fleshpot Eye & Cheek Gloss adds just the right amount of ethereal shine on lids, cheeks, lips or literally anywhere it’s applied.

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Best Longwear Concealer

Laura Mercier Flawless Fusion Concealer ($29)

Multitasking Laura Mercier Flawless Fusion Concealer earns a coveted spot in our makeup bags by feeling like a second skin as it covers blemishes and enlivens tired eyes.

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Best Setting Powder

Hourglass Veil Translucent Setting Powder ($46)

Brush Hourglass Veil Translucent Setting Powder over foundation for an airbrushed finish—light-reflecting particles make skin look like it’s been Instagram-filtered.

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Best Makeup Primer

REN Clean Skincare Perfect Canvas ($55)

REN Clean Skincare Perfect Canvas reduces the look of large pores and hydrates skin as it preps it for makeup—all without the use of silicones.

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Best Matte Lip Color

Chanel Rouge Allure Liquid Powder ($38)

Master the beautiful blurred lip trend with Chanel Rouge Allure Liquid Powder, a nondrying matte formula that sinks into lips via a sponge applicator.

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Best Lip Plumper

Grande Cosmetics GrandeLIPS Plumping Lip Primer Clear Matte ($20)

Three reasons why GrandeLIPS Plumping Clear Matte Lip Primer stole our hearts: it primes without drying, plumps without stinging, and increases the wear time of any lip color.

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Best Demi-Matte Lip Color

Huda Beauty Demi Matte Cream Lipstick ($20)

The 15 velvety shades of Huda Beauty Demi Matte Cream Lipstick are super flattering, highly pigmented and infused with a hint of menthol that makes for a refreshing application.

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Best Lip Liner

Il Makiage Waterproof Lip Liner ($17)

Available in 24 shades that complement any lipstick color, Il Makiage Waterproof Lip Liner can be used either to shape and outline the lips, or all over for matte, budge-proof color.

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Jane Iredale Triple Luxe Long Lasting Naturally Moist Lipstick ($35)

Creamy and comfortable, Jane Iredale Triple Luxe Long Lasting Naturally Moist Lipstick delivers big color payoff while conditioning dry lips with moringa oil.

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Best Two-In-One Lip Color

Flower Beauty Mix N’ Matte Lip Duo ($10)

A double-duty lip product for $10? Yes, it exists, thanks to our cover star Drew Barrymore, who created Flower Beauty Mix N’Matte Lip Duo to house pearly gloss on one end and a bold matte on the other for limitless lip options.

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Best Lip Balm

Mario Badescu Lip Balm ($8)

Mario Badescu Lip Balm is not too thick, not too thin and successfully hydrates lips without having to constantly reapply—although the yummy coconut scent makes us want to.

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Best Lip Gloss

Clé de Peau Beauté Radiant Lip Gloss ($38)

Inspired by lustrous gemstones, Clé de Peau Beauté Radiant Lip Gloss is the formula of our dreams: shiny, nonsticky and moisturizing—a quick swipe pulls any look together.

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