There is major buzz in the beauty world since the prominent Estée Lauder brand announced a new collaboration with Aerin Lauder yesterday. Which products does a beauty heiress think all of us should stock up on? We’ll soon find out. AERIN LLC will be an exclusive beauty partner to Estée Lauder, and the new luxury lifestyle brand’s beauty collection will be sold at select Estée Lauder counters, under the AERIN name.
Aerin, who since 2004 has been Senior Vice President, Creative Director for Estée Lauder, will remain actively involved in the Estée Lauder company. She will serve as creative consultant and become its Style and Image Director, while remaining a member of The Estée Lauder Companies Inc. board of directors. Additionally, Aerin will continue as the brand’s global ambassador and spokesperson, a position she has successfully held for several years.
“I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together,” Aerin said in a recent statement.
Aerin, granddaughter of the legendary Estée Lauder, first joined her family’s business in 1992. She has become a style icon, and we anxiously await to see what she has in store for us.
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