The Rootist
LAUNCHED IN 2024
FOUNDER David C. Chung
The Rootist was born with emphasis on roots, scalp and hair as one connected ecosystem. With biology driving every formula, The Rootist creates green, scientifically formulated, clinically effective hair care.
WHY WE LOVE IT
The Rootist knows you can't have healthy hair without a healthy balance between the scalp, roots and strands, and every product helps achieve that goal.
SHOP AT
The Rootist, Sephora
We're redefining hair care by prioritizing root health. Our innovative Rootbiomic Ferment™ technology is a game-changer, addressing a critical yet overlooked aspect of hair care. Unlike traditional approaches that focus solely on surface-level treatments, we're committed to nurturing the foundation of healthy hair: the root.
BEST-SELLING PRODUCT
Clarify Dry Shampoo Powder ($26)
Description: You can feel good about using The Rootist's Clarify Dry Shampoo Powder thanks to its talc-free formula that leaves behind zero white cast, even on darker hair.
FOUNDER NOTES
The Clarify Dry Shampoo Powder has continued to be the most popular product from the brand. It's been number-one in both retail sales and units sold.
