Mane
LAUNCHED IN 2023
FOUNDER Jen Atkin
Mane comes from hairstylist and friend to celebrities like the Kardashian-Jenners, Jen Atkin. This fun, colorful brand offers a fresh take on hair tools.
WHY WE LOVE IT
We explicitly trust our hair in the hands of Jen Atkin. If the beloved OUAI isn't proof enough that Atkin knows what she's doing, trust us and try Mane. Plus, we love the cute colors and designs.
SHOP AT
Mane, Sephora
Traditional hair-care brands historically have not connected with their customer’s preferences, values, interests and aesthetic. No matter if you’re a beginner, experimenter or pro hair stylist, we wanted to make high-performing products for every hair type so you can easily customize your styling. The goal is to bring the fun back to hair styling—and get you out the door faster.
BEST-SELLING PRODUCT
It’s Giving Body Hot Round Brush ($98)
Description: The blowout brush anyone can master, each pass transforms hair into fresh-from-the-salon strands.
FOUNDER NOTES
Mane sold through 2 months of inventory in first 2 weeks of launch, with 30 brushes sold every hour during the first week of launch in Sephora stores and on Sephora.com.
FIRST PRODUCT
1.25" Triple Jumbo Waver ($98)
Description: Mane launched with eight products, its first hot tool being the 1.25" Triple Jumbo Waver. The first SKUs were created with the goal of being accessible, sustainable, easy to use and universal.
FOUNDER NOTES
The response to the launch was extremely positive, with customers expressing excitement about an attainable new hair styling offering from an industry innovator and expert like Jen.
