WYN Beauty
LAUNCHED IN 2024
FOUNDER Serena Williams
Created by tennis superstar Serena Williams, WYN Beauty is makeup you can move in, crafted to last through the toughest of games via skin-improving formulas designed with deeper skin tones at the heart of the process.
WHY WE LOVE IT
To call WYN Beauty a serve is an understatement. With thoughtful ingredients and careful formulations, the Williams-founded brand builds radiant looks that perform just as hard as you do.
SHOP AT
WYN Beauty, Ulta Beauty
We believe that people live active, busy lives and want to look like the best version of themselves as they are conquering their day. WYN Beauty has been formulated with this in mind, creating a lineup of products that are ‘made to move in’ and offer benefits that wear beautifully and hydrate all day. We are committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point—meaning everyone will find their match.
BEST-SELLING PRODUCT
‘Featuring You’ Skin Enhancing Tint with SPF 30 ($29)
This skin tint comes in 36 shades and features a gel-cream texture that seamlessly blends into the skin. It has broad-spectrum sun protection and gives your skin a radiant glow, along with a boost of hydration thanks to hyaluronic acid.
FOUNDER NOTES
In the earliest conversations of the brand and our products, we knew it was important to create formulas that can not only withstand the many life elements that come our way but also provide skin-loving benefits that equip you with the tools to succeed. Our ‘Featuring You’ Skin Enhancing Tint with SPF 30 was designed to do just that.
