U Beauty
LAUNCHED IN 2019
FOUNDERS Tina Chen Craig, Katie Borghese
U Beauty is a streamlined skin-care brand focusing on multi-functional products designed to simplify routines while delivering powerful, science-backed results.
WHY WE LOVE IT
We love its innovative SIREN Capsule Technology, a delivery system that identifies areas of oxidative damage to guarantee that powerful ingredients like retinol and vitamin C are distributed with maximal precision.
SHOP AT
U Beauty, Amazon, COSBAR, Blue Mercury, Dermstore, Bloomingdale's, Violet Grey, Revolve
In creating U Beauty, Craig wasn’t simply propelled by a need to streamline her routine, optimize her skin care and cut down on cosmetic confusion. She was motivated to make an impact. Today, this female- founded company boasts a team that possesses a unified mission: Create fewer, but-better, products that produce transformative results and minimize time commitment and waste.
BEST-SELLING PRODUCT
Resurfacing Compound (https://go.skimresources.com?id=31268X888966&xs=1&url=https%3A%2F%2Fubeauty.com%2Fproducts%2Fresurfacing-compound)
FOUNDERS' NOTES
We wanted to streamline our skin-care routine and have a product that replaced eight or more products in our regimen. U Beauty’s SIREN Capsule Technology allows users to see results in 3-5 days. The response was amazing—we sold out a year's worth of inventory in 21 days.
