Rare Beauty
LAUNCHED IN 2020
FOUNDER Selena Gomez
Founded by Selena Gomez, Rare Beauty celebrates individuality and promotes mental-health awareness through its products and initiatives.
WHY WE LOVE IT
Rare Beauty's commitment to inclusivity, self-expression and mental-health advocacy, coupled with high-performance, user-friendly products, makes it a standout in the beauty industry.
SHOP AT
Rare Beauty, Sephora
Selena created Rare beauty to help break down the unrealistic standards of perfection that exist in the beauty world today. She believes that each of us is not meant to look like everyone else, and that’s what makes you rare. It took Selena years to feel comfortable in her skin, and now she wants to reach as many people as possible with this message.
BEST-SELLING PRODUCT
Soft Pinch Liquid Blush ($23)
Viral for a reason, this weightless, long-lasting liquid blush melts into your skin for a soft-focus flush that looks like you're blushing from within.
FOUNDER NOTES
One Soft Pinch Liquid Blush sells every seven seconds around the world.
