K18 Hair
LAUNCHED IN 2020
FOUNDER Suveen Sahib
Radicalizing the way we see hair care, K18 focuses on in-depth hair biology to restore hair confidence in every user.
WHY WE LOVE IT
Whether you're battling breakage or dealing with damage, K18's products provide surefire, science-backed solutions that heal your hair from the inside out.
SHOP AT
K18, Sephora, Amazon
Utilizing 20+ years of experience in technology and engineering, Suveen Sahib set out to challenge the status quo of hair care by understanding the biology of hair. After 10 years of research mapping to find a sequence that most closely matched the keratin structure of the human hair, Suveen disrupted the industry in 2019 with his debut of K18 and the patented K18PEPTIDE™. From there K18 Hair was born.
BEST-SELLING PRODUCT
Airwash Dry Shampoo ($48)
Unlike any dry shampoo you've every used, translucent microbeads sop up oil while scalp-care actives leave hair feeling freshly washed—zero chalkiness to be found.
FOUNDER NOTES
Powered by odorBIND™ to eliminate odor, AirWash is a non-aerosol dry shampoo that was the number-one most trafficked hair Sephora page during its launch period and hit 2x our Sephora weekly average sales on launch day alone.
FIRST PRODUCT
Leave-In Molecular Repair Hair Mask ($75)
K18's Molecular Repair Leave-In Mask is not only the brand's best-seller, but also its debut SKU through which founder Suveen Sahib revolutionized the hair-care industry, thanks to the product's innovative, K18PEPTIDE—a novel molecule that works deep inside the fiber of the hairs at a molecular level to deliver next-level results on all hair types, reversing damage in just four minutes
FOUNDER NOTES
Following its launch in 2020, K18 quickly became a best-selling brand at Sephora and gained iconic status through its virality as the number-one hair-care brand on social media as well as within its close-knit professional community.
