It was love at first sight when I stumbled upon LURK fragrances in the NewBeauty office. Before even testing them, I appreciated the simplicity of the rustic-meets-elegant packaging. And after smelling the scents, I learned that although the glass bottles are petite, the fragrances are anything but.
LURK is the brainchild of SoHo’s Anne Sanford: a perfumer-marketer-extraordinaire with a keen sense of smell and an eye for design. “A platform for simple yet conventional ideas,” the brand takes pride in handcrafting their fragrances with only pure essential oils, each in a base of organic jojoba.
The perfumes are free of alcohol, water, preservatives additives and stabilizers—the epitome of au naturel. Each oil has a perfume concentration of 30-40 percent, so while the glass bottles are small, the oils are highly concentrated and can last up to eight months.
The scent lineup includes five perfumes in all, each with classic apothecary-type labels. There is a fragrance for every personality, whether your signature scent is light and floral or dark and woodsy. I’m smitten with PRJV1, a perfect marriage of both jasmine and rose notes.
One try and you’ll realize there’s nothing but elegance lurking in these beauties.
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