PepsiCo’s go-to juice line Naked Juice just got hit by the Center for Science in the Public Interest (CSPI), a consumer-advocacy group, for “misleading consumers.”
In the suit, CSPI states that a Naked Juice (more specifically, the Pomegranate Blueberry variety) actually has MORE sugar than a can of Pepsi. And it’s not the Big Gulp size that’s packing in this badness; the smallest option (the 15.2-ounce size) rings in approximately 50 percent more sugar than one can of Pepsi.
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While some smart consumers might already have figured this out by reading the bottle, the problem, according to CSPI, lies in the fact that Naked Juice promotes itself as a “no-sugar added” drink. What’s more, CSIP says all the ingredients are not exactly what they appear to be, and the biggest offender seems to be the kale option, which the suit says is mostly orange and apple juice.
“Consumers are paying higher prices for the healthful and expensive ingredients advertised on Naked labels, such as berries, cherries, kale and other greens, and mango,” CSPI litigation director Maia Kats said in a statement. “But consumers are predominantly getting apple juice, or in the case of Kale Blazer, orange and apple juice. They’re not getting what they paid for.”
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“All products in the Naked portfolio proudly use fruits and/or vegetables with no sugar added, and all Non-GMO claims on label are verified by an independent third party,” PepsiCo said in a statement. “Any sugar present in Naked Juice products comes from the fruits and/or vegetables contained within and the sugar content is clearly reflected on label for all consumers to see.”
This isn’t CSPI’s first lawsuit against food labels. They also went head-to-head with Coca-Cola’s Vitaminwater in a class-action lawsuit, which “prohibited deceptive statements on its Vitaminwater line and required better disclosure of its sweetener.”
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