Ethnically Driven Beauty Products On The Rise

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We’ve told you about the latest trends in nose jobs—women are now embracing their ethnic features instead of trying to change them, while Jewish women are basically opting not to augment at all. There’s also been a rise in skin care and makeup designed for women of different ethnicities, specifically those who are multi-ethnic.

Women’s Wear Daily recently reported that brands like Dior, L’Oreal Paris and Burberry Beauty have expanded their makeup collections to include lots of different shades to accommodate for all the varying skin tones, while retailers like Target have started stocking their shelves with brands made for different ethnicities.

One of these ethnically-geared brands, launched last year, is called Specific Beauty and is a dermatologist-tested skin care line that’s geared toward “multi-hued skin tones,” which the creator says is “a range of tones including tan, olive and brown skin tones.” One of their standout products is the Specific Skin Brightening Serum ($30) which contains licorice extract and retinol to target hyperpigmentation and dark spots.

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