A Bad Red-Dye Job Is Now the Internet’s Hair Trend of the Moment

By ·

A new day, a new hair color with a funky-sounding-shade-name trend. And, even in a week where the unveiling of the Pantone color of the year reigned supreme, this latest one is making some waves.

Coined “mulled wine” hair (its a similar shade to the drink), this dark-red hue is “having a serious moment.” 

You May Also Like: 5 Super Effective Ways to Keep Your Color-Treated Hair From Turning Brassy

While going darker during the colder months isn’t new, Tiffanie Richards, colorist at Nunzio Saviano Salon in New York, says this is one shade she wouldn’t recommend to the majority of people—specifically because it can make your skin look not-so-stellar.

“The mulled wine hair trend is going to be extremely difficult for most people to pull off. Undertones of wine or purple/blues are really harsh against skin. They bring out the pinkish undertones in your face and accentuate imperfections because it is such a harsh color.”

“Typically, I recommend my girls to stay within the copper tones when it comes to red. These tones are going to bring out a healthy appearance within your skin.”

Besides potentially causing some chaos regarding the way your complexion looks, celebrity colorist Chad Kenyon says that while this trend is a definite statement, it can do some serious damage your hair.

“This trend brings back memories of a trend that was popular in Europe in the ’90s. In most cases, henna was used to achieve these ‘mulled wine’ tones and contrary to popular belief, henna is quite damaging for our hair. Yes, it’s made out of leaves and natural ingredients, but it is literally cooked into the hair with metallic salts. When traditional salon highlights are done on hair treated with metallic salts, the hair generally begins to smoke and can even melt. Beware.”

Find a Doctor

Find a NewBeauty "Top Beauty Doctor" Near you

Give the Gift of Luxury

NewBeauty uses cookies for various reasons, including to analyze and improve its content and advertising. Please review our Privacy Policy and Terms of Use for more about how we use this data. By continuing to use this site, you agree to these policies.