Well, that was short-lived. USA Today reports that McDonalds has already pulled their “Step It” fitness trackers from their Happy Meals after reports of skin irritation from wearing the product. A representative from McDonald’s says that they are investigating the issue.
Original story: 8/17/2016
Many critics of McDonald’s have long argued that the fast-food chain lures children with toys to encourage parents and kids to eat more fast food, leading to health issues like obesity and diabetes. McDonald’s is serious about changing its image and is taking a step in a healthier direction. The company is “stepping up” (literally) their game by replacing its beloved Happy Meal toy with an activity tracker that encourages kids to get more active.
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— Tower (@TowerCayman) August 17, 2016
The Step-It activity tracker, now available in the U.S. and Canada for a limited time, comes in six bright colors, provides a daily step count and blinks at different speeds based on the child’s activity. Although it doesn’t have all of the bells and whistles of a Fitbit, the plastic pedometer can teach kids how to monitor their fitness.
— Monica Ponder (@MonicaLPonder) August 15, 2016
In an effort to project a healthier image, the chain has recently made changes like forgoing iceberg lettuce for more nutritious greens and adding kale to its menu. In 2011 they made the move from offering apple slices as a substitute for French fries (which made them an option) in the Happy Meal to automatically including them and reducing the portion of fries included in the meal.
— John D. Lloyd (@johndlloyd) August 16, 2016
While the Step-It may not be as high-tech as an Apple Watch or a Fitbit, it may inspire a parent to put down the fries and take their kids for a walk. And for that reason, we’re loving it!
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