Finding the perfect mascara is like finding a good friend; tough to come across, but once you do, you hold on tight. Although, if you’re a mascara junkie like us, you know there’s no such thing as trying out too many lash products. So, whether you’re searching for your holy grail or just adding a new addition to your ever-growing collection, here’s the most recent mascara launches you’re sure to love.
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Whether you choose deep black or super-chic navy—or brown, purple or burgundy!—a single coat transforms thin, brittle-looking lashes into thick (not clumpy) and fanned-out lashes that are nothing short of red-carpet worthy.
The same shine-boosting hemp-derived cannabis seed oil found in the brand’s original Kush mascara continues to nourish lashes in this new waterproof formula that hugs every last lash for high-impact volume—minus any smudging.
This totally vegan formula is brimming with plant-based waxes—think olive and sunflower oils instead of the mainstay beeswax—and ultra-black pigment for fluffy yet show-stopping thickness.
Want lashes that finally stand up to humidity? This everything-proof mascara delivers with help from the asymmetrical brush that works to fan lashes out for a full panoramic effect that lasts until you remove it.
This new addition to CoverGirl’s robust mascara repertoire boasts the same volumizing and separating brush as their classic orange tube. However, this one includes a twist on the formula, using avocado, coconut and papaya oils for plush, nourished healthy lashes.
NARS Climax Mascara ($24)
Thanks to this mascara’s Lash Moisture Complex, stiff, weighed-down lashes are a thing of the past. The brand-new, whipped, creamy formula packs all the volume and lift with zero clumps or heaviness.
Essence proves bigger actually is better with its newest mascara that features an oversized brush with comb-like bristles for maximum separation and intense volume from corner to corner.
Like the original, this new formula contains conditioning oils, but it’s improved with long-wear capability and mind-blowing volume by 507 percent with just one swipe.
Inspired by Japanese elements, this new launch features an ink-like formula similar to that used in calligraphy for ultra-rich, black lashes that have a brilliant vinyl finish. Pair this with patented silicone bristles and a crown tip that grips lashes with just one swipe and mega volume with clear separation is the result.
This mascara promises 10 times the lash volume all while being smudge-, clump- and flake-resistant for all-day wear. The brush also contains more than 600 staggered bristles to fan out your lashes with the brand’s blackest formula yet.
Clean beauty doesn’t have to mean boring (or ineffective!) products. Thanks to a patented Phyto-Medic Complex of herb extracts to strengthen the lash follicles coupled with rice bran to expand and boost volume, you can expect thicker, healthier lashes over time.
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