Mascara

jenniferlopez
Celebrity

This Blogger’s J. Lo Makeup Transformation Will Make You Do a Double Take

By Tatiana Bido January 9, 2018
Twinning!
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Celebrity

10 Cool Things You Never Knew About Ulta

By Liz Ritter December 26, 2017
The brand gives us all the intel. 
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Celebrity

Kim Kardashian West’s Makeup Artist Has Been Using This Same Beauty Product for 18 Years

By Julie Ricevuto December 21, 2017
It’s THAT good.
lashtattoing 1

A New Lash Procedure Gives You the Look of Tightlining and Mascara for 3 Years

The Most Unusual Beauty Products MUAs Keep In Their Kits to Solve Common Beauty Problems

longestlastingmakeup

The 28 Longest-Wearing Makeup Products That Never Disappoint

mirenesse 1

You’ve Probably Never Heard of This Mascara, But One Is Sold Every 3 Minutes Across the World

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Cheek Color

The 5 Best Makeup Tips on Reddit

By Julie Ricevuto October 16, 2017
Genius.
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Celebrity

Jane Fonda and Helen Mirren’s MUA Reveals Her 9 Best Tips for Wearing Makeup Over 50

By Britt Fallon October 9, 2017
Tip #7 is a total game-changer.
essence Mascara
Mascara

Reddit Users Are Obsessed With this $5 Mascara That Gives Falsies-Looking Lashes

By Emily Rekstis September 18, 2017
Her lashes look impressively long. 

These Are the Best Mascaras Ever Made, According to 10 Makeup Artists

The Best New Makeup Launches This Fall

sephoraulta

There’s a Major Ulta Scam Going Around Right Now—Don’t Fall for It

jenniferanistonbeauty

Jennifer Aniston Reveals the 3 Drugstore Products She Swears By for Her Great Skin and Classic Beauty Look

saksfirstbeautybox

Saks Now Has a Beauty Rewards Program—Here’s What You Need to Know

sephora

Everything You Need to Know About the Big Change to Sephora’s Loyalty Program

elliegoulding

Ellie Goulding Dishes on Her Biggest Makeup Mistake and the Products She Can’t Live Without

Kourtney Kardashian Has Been Using This Mascara for 15 Years

beautyproductscost

You’ll Never Believe How Much Americans Spend on Beauty Products

mascara

Your Old Mascara May Not Be As Harmful As You Think

debimazar

Debi Mazar on Disco Makeup, ‘Chanel-Bag Face’ and the Product She’s Used Since the ’70s

nordstrom

This Brand Is Launching at Nordstrom—and You Probably Didn’t Realize It Wasn’t There Already

ulta

Ulta Has Found Another Way to Make Its Customers Really Happy

This Drugstore Buy Is the Closest Thing We’ve Found to Too Faced Better Than Sex Mascara

8 Vanity-Approved Organizers That Work to Keep Your Beauty Products Tidy and on Display

clear Skin

The Key to Healthy Skin Is the Exact Opposite of What You’ve Always Been Told

12 Memorial Day Beauty Sales

annacamp

Anna Camp Reveals the Two Beauty Trends She’d Never Try

The 10 Products You Need to Get in on the Hypoallergenic Beauty Trend

BrooklyDecker

Brooklyn Decker on the 15-Minute Get-Gorgeous Trick Anyone Can Do

Major Beauty Upgrades Are Coming to Walgreens, Including the Addition of an MUA-Favorite Line

Basically Everything on This Beauty Site Sells for Just $1

amandaseyfried

The Beauty Tricks Amanda Seyfried Swears By to Spend Less Than 5 Minutes in Front of the Mirror

angieharmon

How Angie Harmon Is Making Her 40s Her Most Beautiful Decade Yet

These Are the 9 Best Sellers at Bluemercury Right Now

mac

There’s a Crazy Sale Happening at MAC Right Now

machero

This Could Be THE Biggest Makeup Brand to Finally Come to Ulta

Makeup Artists Share 16 Industry Secrets to Fix Beauty Mishaps In a Minute or Less

parisjackson

Michael Jackson’s Daughter Wore a Face Full of Drugstore Makeup to the Grammys

kate

A Peek Inside Kate Middleton’s Beauty Routine

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