Make A Wish For A More Beautiful World With Shiseido

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As one of the oldest beauty companies in the world, Shiseido still looks great. And this year, as the brand celebrates their 140th anniversary, they continue in their grand tradition of beauty. In an effort to continue enhancing the earth and its people, Shiseido has pledged to plant one Cherry Blossom tree for every 140 wishes made for the world on their virtual wishing tree.

Here are some of our favorite wishes we’ve seen so far:

“For happiness; that those who seek it, find it.”

“For all children to receive an education.”

“For beauty to be experienced and shared from one expansive human heart to another.”

In addition to planting the Cherry Blossom trees, known for their ephemeral nature of life-extreme beauty and quick death-the brand is re-launching a limited edition of Shiseido Eudermine ($60). The softening lotion, which delivers rich hydration and improves your skin’s own moisturizing power, has become an iconic staple for the company.

What’s your wish for the world?

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