Confession: We’re not 100-percent sure how Bitcoin actually works, but with all the buzz surrounding it and the recent crazy-surge in its value, we had to start digging to see where you can—most importantly—actually spend this digital currency.
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The brand told us that accepting Bitcoin helps “open up more global payment methods”—i.e., wherever you are in the world and whatever your country’s currency may be, you’re going to pay the same, even as global foreign exchange fluctuate—and serves a purpose toward a bigger ethical cause.
“It will allow us to develop new ways of working within our business, with our global suppliers (often based in small local communities, in developing countries) and with charitable donations, allowing more transparent and secure transactions, with no hefty charges, exchange rates or fees. No borders and freedom of financial movement,” Lush said in a statement.
So how do you actually pay for the products? For starters, no big surprise, but you need Bitcoin, and when you go to the check out screen, you select that method of payment. Customers are then taken via a secure link to third-party provider BitPay, where the price of the product (in GBP) is converted into the relative value of Bitcoin in real time.
And, alas, fresh bath bombs en route.
While the company stresses this does not apply to Lush North America—and any refunds will be given in GBP or your local currency NOT Bitcoin—customers can still purchase from the UK-based site (shipping just costs more) and use Bitcoin for purchases shipping to the United States.
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