Beauty doesn’t end at a certain age, and L’Oréal Paris is making that known by naming 69-year-old Susan Sarandon as their newest face for its “Age Perfect” line. She is the U.S. counterpart to Helen Mirren, who represents the line in the UK. Mirren was also named to the role when she was 69.
“The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It,’ it definitely was a shift in the framing of why you should look good. It had to do with women becoming the masters of their own lives and decisions. It’s an extremely powerful statement that has transcended time,” the actress says. “I look forward to being older, when what you look like becomes less and less of an issue and what you are is the point. Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women.”
L’Oréal global president Cyril Chapuy says, “Susan is a cinematic icon. She is strong, charismatic and talented, and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out.”