The models that grace catwalks today during London Fashion Week may have glowing, bronzed skin, but you can be sure they are tans from a bottle and not from a tanning bed. That’s because many of the industry’s leading modeling agencies have banned their models from using tanning beds before hitting the runways.
And it’s not because pale skin is in. It’s because the agencies have joined forces with Cancer Research UK’s R UV UGLY campaign, which was created to warn of the dangers of tanning beds, reports the Daily Mail.
Citing studies that show using a tanning bed before age 35 increases the risk of developing melanoma (the most dangerous type of skin cancer) by 75 percent, Cancer Research gained support from the likes of Sarah Doukas, managing director of Storm Model Management. She told the Daily Mail, “We do not advocate the use of sunbeds for any of our models, and recommend that they choose safer options if they require a tan. Spray tans are easy to apply and can last a week.”
Tanning beds have been under increased scrutiny in the U.S. as well. In October 2011, the state of California banned minors from using tanning beds, due to studies confirming that they are linked to the development of skin cancer.
With all of the great at-home self-tanners available, this is one trend we can definitely get behind.
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