Lip gloss has become increasingly scientific, with lots of tongue-twisting, lab-born ingredients that deliver color, shine and plumpness. But 100% Pure is proving that you can get what you want from a gloss with completely natural ingredients.
Fruit Pigment Juicy Lip Gloss gets its color from, as you may have guessed, fruit pigments: pomegranate, cranberry, cherry, blackberry, raspberry, and even wine. They’re hosted by a base of 83% vitamin E, and surrounded by other beneficial naturals like grapeseed oil, honey, and shea butter.
Those ingredients are definitely a reliable bunch when it comes to color and moisturizing glossiness, but it’s one more unexpected attribute that adds a little extra oomph: capsicum chili pepper gently plumps your now fruit-flavored lips.
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