Known for her no-holds-barred personality and signature beauty look—no one does the voluminous lip-and-hair combo quite like her—it’s no surprise Lisa Rinna’s debut beauty line, Rinna Beauty, was an instant success at launch in 2020. Now, the Real Housewife and entrepreneur is rolling out her next lip-enhancing product—nothing other than a “fabulous” Larger Than Life Lip Plumper—but she’s not stopping there. We tapped Rinna on what we can expect next from her not-so-small company, how she stays so fit and why moderation is the key to, well, everything.
How does it feel to finally have your product in so many people’s hands? What has the response been?
“It’s beyond exciting. You know, we launched during a pandemic, and everyone was wearing masks. So to be able to get to this point and have Rinna Beauty be—knock on wood— so successful has really been a dream come true. And it feels like people love the product. We spent a long time making sure the quality was just the way I wanted it. And I’m really proud of it. I was just having my makeup artist do my makeup and he works with an actress who won’t go on set without Rinna Beauty. He was just sharing that with me and I love that so much. People are really embracing the line and I couldn’t be happier.”
Why launch a Lip Plumper next?
“Well, I think you know, it’s so authentic to who I am. I mean, come on. My lips are big. I went and got big lips long ago. And I was like, we gotta do a plumper, we just have to. And I think we’ve done one of the best ones ever. I love the consistency, it really works, it really plumps your lips. It’s made with collagen and peptides and it’s vegan. It’s just really fabulous. And I’m really proud of it because it’s really authentic to who I am.”
Where do you see the future of the brand going?
“Everywhere. Every which way but Sunday. We’re going to branch out, we’re going to do everything that feels authentic to me. And there’s a lot of different products that I love and use. We’re [planning] out to five years in advance already. So it’s very exciting.”
Your hairstyle is one of your signatures. Do you have any tips on how to recreate it?
“You just have to really use a lot of pomade and mousse and make it dirty. There’s so many great products on the market now. We use everything from the salt sprays to make it beachy and pomades. And there’s all kinds of stuff that we use, but the dirtier my hair, the better. Not meaning dirty as in not washed, but the more products you can put into it, the better.”
The top searches around your name are your height, your hair, your diet and your workout. Do you keep any strict diet or fitness routine to stay so lean?
“I am just consistent. I don’t do anything that is crazy at all. I am consistent. If you look at pictures of me 25 years ago, I’m exactly the same weight. I mean, I’ve been blessed with good genetics, let’s just say that first and foremost. I don’t have to work crazy hard. But I’m consistent. I’ve always loved to work out because I feel like, for me, working out is really good for my mental state. And so I work out like you would brush your teeth. I am constantly moving. As you can see, I need to do that in my life. And I’ve done that since I was 16 years old.
I’ve tried every diet and I’ve done everything you can, but I think that the thing that works the best for me now is that I just eat when I’m hungry. I don’t follow anything strict. I’ve tried it all. My mom said to me years ago, ‘Moderation is the key. If you can just follow that you’re going to be fine in your life.’ And you know, she’s really right about that. No matter what you do, moderation is the key. I would say that’s what I follow.”
When it comes to skin care, are you a fan of a consistent regimen or are you always trying new things?
“I’m, again, in the middle. I am a moderate when it comes to that. I have my core products that I use all the time. Dr. Barbara Sturm is somebody that I found a couple years ago and she changed my skin. I’ve always had problematic skin my whole life and she really fixed my breakouts and cleared up my melasma. But I also love to try new things. I like the doctor products—I like Dr. Sebah, Dr. Sturm, Dr. Lancer. Dr. Gross. I think that they know what they’re doing. So I’ll always try a doctor’s product. I’m open to everything, but I have my core products that tend to work. And I if I veer off of it, that’s when I get breakouts and stuff.”
Which Dr. Sturm products helped clear your melasma?
“She has a line for darker skin—those are the products. I had horrible melasma. I also see Dr. Robert Anolik when I go to New York. He does this melasma treatment on me. He does a Clear + Brilliant laser, and some other laser. And so the combination of Dr. Anolik and the Barbara Sturm program I’m on has cleared my skin.”
Your skin looks fantastic. And your no-makeup selfies on Instagram are even better.
“Thank you. It looks better than it’s ever looked. I’m 58 years old, and I can honestly say that it’s been very difficult because I have dark skin, so I get tremendous amounts of melasma. And that seems to be what keeps it under control.”
What does wellness look like to you?
“I think meditation is really key. It’s hard to do, but I try to meditate every day. And that’s really, really helpful. I try to do it mostly at night, that seems to be when I need it the most. I just think that we all know what works for us. And I think that when I’m on a path of being more healthy than not, I just feel better. So I try to stay 80% of the time in that mode, but then 20% of the time I allow myself to have fun and I’m not that stringent with myself.”
Everything in moderation.
“Everything in moderation. That’s the key. By Lois Rinna.”
