Wedding season is upon us, and unsurprisingly, people have already started rushing to Pinterest for beauty and style inspiration in preparation for their big day. While the usual suspects of “simple updos” and “natural hair” are always big hits on the popular website, there’s also been a dramatic increase in searches for wedding day skin care as well, but not for the products you’d think.
Naturally, we’d assume that five-minute face masks or de-puffing eye creams would be a bride’s most important skin care item for her wedding day, but according to Pinterest insights, there’s been a major upsurge in women searching for lip masks (+388 YoY) on the site instead.
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While this may seem like a random search to spike, it’s actually pretty timely. The sudden increase may have stemmed from Emma Stone’s Golden Globes beauty prep (in which she used a lip mask before hitting the red carpet), or even from the sudden popularity of the dark berry lip trend (which is also up +71) that requires line-free lips for the color go on smoothly. Either way, collagen lip masks appear to be a serious must-have for brides (and non-brides!) this season.
Luckily for those looking to smooth, plump and hydrate their lips pre-wedding day, there’s plenty of effective lip masks on the market for you to try. Rodial Dragon’s Blood Lip Mask ($45) is a bio-cellulose lip mask that contains hyaluronic acid to plump lips for a more youthful look. Additionally, KNC Beauty All Natural Collagen Infused Lip Mask ($25) quickly moisturizes lips with a blend of collagen, vitamin E and rose flower oil to give lips a conditioned, fuller look. Searching for even more options? You can browse our list of top lip masks for aging lips here.