15 Latinx Beauty Brands to Support This Hispanic Heritage Month and Beyond

Hispanic culture is known for its vibrant diversity, and Latinx-owned beauty brands are embracing that spirit in every area of the industry. From skin care and hair care to feminine wellness, these brands offer more than just bold lipstick shades (though you’ll find plenty of those too). With a focus on innovation and sophistication, Latinx-owned brands are not only shaping trends but also redefining what beauty means today. Their influence is undeniable, and during Hispanic Heritage Month, it’s the perfect time to celebrate by discovering some of their best-selling products.

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Rare Beauty Soft Pinch Liquid Blush ($23)

Founder: Selena Gomez

This liquid blush is lightweight, blendable and available in both dewy and matte finishes, making it versatile for all skin types. Since its launch, it has become a must-have for makeup artists and beauty lovers alike, credited with helping to kickstart the cream and liquid blush trend that’s taken over the beauty industry.

• BUY ON RARE BEAUTY – $23
• BUY ON SEPHORA – $23

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The Honest Company Honest Beauty Hydrogel Cream ($20)

Founder: Jessica Alba

This Hydrogel Cream is known for its lightweight, hydrating formula, designed to plump and soothe skin without harsh chemicals, making it a must-have for those seeking clean beauty.

• BUY ON HONEST – $20
• BUY ON AMAZON – $15

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Beautyblender Original Beautyblender ($20)

Founder: Rea Ann Silva

The Original Beautyblender Sponge has revolutionized makeup application. It’s a top-seller and cult favorite, known for its ability to create a flawless finish whether using liquid, cream or powder products.

• BUY ON BEAUTYBLENDER – $20
• BUY ON SEPHORA – $20

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Dezi Skin Dew Me Over Prep, Set, Refresh Mist ($39)

Founder: Desi Perkins

This Prep, Set and Refresh Mist is one of Dezi Skin’s standout products. Loved for its hydrating and glow-boosting properties, it has quickly become a favorite among makeup lovers and skin-care enthusiasts alike.

• BUY ON DEZI SKIN – $39

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It’s a 10 Haircare Miracle Leave-In Product ($21)

Founder: Carolyn Aronson

This Miracle Leave-In Product is famous for its multitasking benefits like repairing dry and damaged hair, adding shine and controlling frizz, making it a staple for hair-care routines.

• BUY ON IT’S A 10 – $21
• BUY ON ULTA – $21

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Ere Perez Oat Milk Foundation ($42)

Founder: Ere Perez

This natural and nourishing Oat Milk Foundation is a best-seller known for its lightweight, medium-coverage formula that leaves skin with a dewy, flawless finish.

• BUY ON ERE PEREZ – $42
• BUY ON AMAZON – $42

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Better Not Younger Wake Up Call Volumizing Shampoo ($29)

Founder: Sonsoles Gonzalez

Better Not Younger’s Wake-Up Call Volumizing Shampoo is popular for its gentle yet effective formula, aimed at adding volume and strength to aging hair, making it a go-to for women over 40.

• BUY NOW – $29

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Ceremonia Guava Rescue Spray ($24)

Founder: Baba Rivera

Ceremonia’s Guava Rescue Spray has become a fan-favorite, loved for its protective properties against heat damage and environmental stressors. Infused with guava, this lightweight spray not only shields the hair but also enhances shine and softness.

• BUY ON CEREMONIA – $24
• BUY ON SEPHORA – $24

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Dominique Cosmetics The Essential Eye Shadow Palette ($49)

Founder: Christen Dominique

This mauvy neutral palette is one of the brand’s most popular products, featuring highly pigmented shades that work for a variety of eye looks, making it a must-have for both everyday wear and soft glam looks.

• BUY ON DOMINIQUE COSMETICS – $49
• BUY ON SEPHORA – $49

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Saalt Menstrual Cup ($29)

Founder: Cherie Hoeger

The Saalt Menstrual Cup offers a sustainable, reusable alternative to traditional period products and has become a go-to for many women.

• BUY ON SAALT – $29
• BUY ON AMAZON – $29

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OneSkin OS-01 Topical Supplement ($120)

Founder: Dr. Carolina Reis Oliveira

This OS-01 Topical Supplement is recognized for its innovative formula aimed at slowing skin aging on a molecular level, making it a favorite in the regenerative skin-care space.

• BUY ON ONESKIN – $120
• BUY ON AMAZON – $120

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Bésame Cosmetics Forever Red Lipstick 1925 ($29)

Founder: Gabriela Hernandez

Known for its vintage-inspired packaging and formulas, Bésame’s Classic Color Lipstick is a cult favorite. The richly pigmented, retro shades have made it a beloved choice for fans of classic, old-Hollywood glamour.

• BUY ON BÉSAME COSMETICS – $29
• BUY ON AMAZON – $29

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HYPER Even Brightening Dark Spot Vitamin C Serum ($36)

Founder: Desiree Verdejo

One of HYPER’s bestsellers, the Even Brightening Dark Spot Vitamin C Serum, is loved for its potent formulation that targets hyperpigmentation and dark spots. This serum has gained a loyal following for its ability to brighten and even skin tone.

• BUY ON HYPER! – $36
• BUY ON SEPHORA – $36

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Aloisia Beauty Deep Hydration Aloe Gel Mist ($26)

Founders: GG Benitez, Veronica Konecke

This Aloe Gel Mist is loved for its refreshing, hydrating and soothing properties, making it an essential step in any skin-care routine.

• BUY NOW – $26

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Dedcool Milk Layering Fragrance ($90)

Founder: Carina Chaz

The Milk Layering Fragrance is one of Dedcool’s top-selling products, celebrated for its unique, clean scent profile that layers well with other fragrances. It has become a cult favorite in the clean beauty world, appealing to those who appreciate non-toxic, vegan and cruelty-free luxury fragrances.

• BUY ON DEDCOOL – $90
• BUY ON SEPHORA – $90