You’re About to Start Seeing This Coconut Oil–Infused Beauty Brand Everywhere

You’re About to Start Seeing This Coconut Oil–Infused Beauty Brand Everywhere featured image


**UPDATE January 27, 2017

As of today, the brand is now being sold at Sephora (you can find it the Scouted Section), which means even more access to the beloved Kopari coconut oil—now you can grab all your beauty favorites in one place.

In other exciting brand news, an all-star lineup of celebs—Jared Leto, Ashton Kutcher, Mila Kunis, Karlie Kloss, Shay Mitchell and Hilary Duff—just announced their investment in the brand. 

According to a Racked interview with James Brennan, one of Kopari’s four cofounders, Leto and Brennan have been friends for years and Leto has been involved with Kopari “since the get-go.” There’s no clear-cut reason at this point as to why the other five A-listers followed suit, but if we know one thing, it’s a great brand and we’re big fans, too.

**Originally Published March 17, 2016

When I ask my family members and friends what their go-to beauty product is, I’m always surprised to hear how many of them say coconut oil. It really is the queen of multitasking products and the favorite of so many women who prefer simpler skin and hair care regimens.

You May Also Like: 11 Beauty Reasons Why You Need Coconut Oil

I’ve tried several coconut oils since they burst onto the scene a few years ago, but the smell always bothered me a little bit and I never quite found one that I couldn’t live without—until now. Kopari Coconut Melt ($34) is the best coconut oil I’ve got my hands on so far. The brand’s beachy, cool-girl vibe and commitment to sustainable beauty makes it even more appealing—no wonder they can hardly keep it in stock.


One of the brand’s cofounders, Kiana.

Not only is it incredibly versatile (you can use it to quench dry hair, dry lips and dry skin; ward off stretch marks; keep your baby’s skin smooth and nourished; take off makeup; and so much more), but it’s also 100-percent pure, organic and unrefined (made from fresh coconut meat and never processed with chemicals).

One of the main things that sets this oil apart is its texture (read: no greasy-face effect). It’s also not gritty or lumpy in the least, but instead, super velvety—it literally melts into your hands so you can apply it to your skin evenly. Plus, it comes with a little plastic spoon so you can get every last bit out of the recyclable jar.

The scent is also more pleasant (and more coconut-y) than traditional grocery-store varieties. And for those of you who haven’t jumped on the coconut oil bandwagon just yet, you should know that the benefits are endless. Chock-full of fatty acids (the good kind that help repair skin and hair), vitamin E and other nutrients, coconut oil has been used in ancient Hawaiian beauty rituals for centuries and is known to deliver healthy, glowy skin time and time again.

Another perk: Pregnant women love it! My friend recently rubbed a scoop on her belly and it was practically love at first “melt.” She ordered her own jar on the spot and later told me that it calmed her itchy skin and kept it feeling silky-smooth from head to toe. “I wish I had this at the start of my pregnancy!” she said, adding that she plans to use it on her baby as well.

We give this one two thumbs up. Are you a coconut oil lover too? 

You May Also Like: Coconut Oil Beauty Tips from Giada De Laurentiis

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