How Much Kim Kardashian West’s New Beauty Line Made in 10 Minutes Will Make You Mad

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Photo Credits: Getty Images

Updated: June 21, 2017

As expected, KKW Beauty was an instant success, selling all 300,000 contour sticks in the first 10 minutes and racking up a cool $14.4 million in sales. As reported by InStyle, this made KKW’s launch an even bigger success than the launch of Kylie Cosmetics, which sold $13.5 million at launch. More pictures of the contour stick that you can’t exactly buy anymore (fingers crossed for another release) below:


Originally published: June 13, 2017

This summer’s breaking-beauty news has officially hit, as the announcement that Kim Kardashian’s beauty line will launch this month flooded social media a few hours ago.

According to PopSugar, the line will be called KKW Beauty and you can sign up for notifications at the site now—ahead of the June 21 (next Wednesday!) official launch. 

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There’s also an Instagram handle, which was hovering right around 30K followers as of this afternoon.

So what will the line have in store? Skin care? Makeup? Hair care? We can only place our bets as we wait for next week.

Update: Kardashian has shared that the line will be launching with a Contour Kit and she told Forbes she is hoping to drop a new product every month. 

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