Claims of duped products and knockoff artwork are nothing new for the Kardashian-Jenner crew, but now there’s another lawsuit in the works. As TMZ reports, Kim Kardashian West is being sued by New York–based makeup artist Kirsten Kjaer Weis because of Kardashian’s use of her initials KKW on her new beauty collection, KKW Beauty. Weis also has a beauty brand, called Kjaer Weis, and was furious when she noticed the resemblance between Kardashian West’s packaging and her own (her organic product lineup has been on the market since 2010)—she filed a trademark lawsuit against the reality star.
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According to the court documents obtained by TMZ, Weis believes the logos are too similar, which is confusing to consumers, and says Kardashian West’s infringement is “knowing, willing and deliberate.” Weis has requested that the court immediately take action to restrict Kardashian West from using the logo on her products—she would also like to be paid for the damage that’s been done to her brand.
When asked about the lawsuit, Weis told Refinery29: “This is about protecting our reputation and our business. We have worked hard over many years to establish our brand identity and our unique market position.” TMZ reports that sources connected to Kim’s makeup line say she consulted several veteran trademark attorneys when launching her KKW line to ensure there were no violations.
Check out images of both collections below to decide for yourself.
The way this case is shaping up, we’re expecting more news very soon. Stay tuned to NewBeauty for updates!
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