The anti-aging skin care market is huge, which is why finding a good wrinkle-smoothing product can be tough. Sure, reading reviews online helps, but when it comes down to it, people are generally won over by products they know everyone else likes. If a beauty product is flying off shelves, it’s probably because it’s a good one. All of the constantly selling-out, waitlist-creating products are typically the best ones on the market, which is why a recent statistic has our beauty senses seriously tingling.
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According to Kiehl’s, one bottle of its Powerful-Strength Line-Reducing Concentrate ($68) is sold every minute. And this stat doesn’t just apply to the United States. The serum is purchased every 60 seconds globally. Talk about being universally loved.
While this isn’t a new product, the 10-year-old formula has recently been tweaked by the brand in a major way. For years, the cult-classic treatment was formulated with 10.5 percent pure, stabilized vitamin C to boost skin’s brightness and erase dark spots. However, the new formulation has increased its vitamin C percentage to 12.5 percent and added hyaluronic acid to boost hydration levels. Exciting, right?
According to a press release from the company, this is its “largest formula renovation in 166 years.” Knowing this, we can’t help but predict that this upgrade will boost the product’s popularity even more. So get your hands on it before it sells out!
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