Kate Upton is The New Face of Bobbi Brown

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American model and Sports Illustrated cover star Kate Upton is the new celebrity face of Bobbi Brown Cosmetics, following in the footsteps of the brand’s first celeb ambassador Katie Holmes.

“I was drawn to Kate because—not only is she incredibly beautiful—she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and that is pretty powerful,” says Bobbi Brown, who founded her eponymous beauty company in 1991.

Upton is thrilled to be the face of Bobbi Brown. “Bobbi is an American success story—she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” she says.

We’re excited to see the first campaign images featuring Upton, which will debut in July at Bobbi Brown Cosmetics counters around the world.

Read more about this (and find out how Kate gets her look) on BobbiBrown.com

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