Kate Somerville is one of the fastest-growing prestige skin care brands and Ulta Beauty is perhaps the hottest beauty retailer at the moment, so a marriage between the two only seems natural. As reported on by WWD, the popular aesthetician-created brand will be landing on Ulta shelves soon.
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The beauty retailer will carry the entire line of Kate Somerville products and highlight some of the brand’s most popular franchises: ExfoliKate, EradiKate and the anti-aging Wrinkle Warrior line. As Kate Somerville enters Ulta, it’s also exiting from Neiman Marcus shelves, although the products will still be available on NeimanMarcus.com.
The products are also retailed at Sephora, Nordstrom and QVC. Kate Somerville’s CEO Michael Sampson tells WWD, “The Ulta consumer demographic is a little older than Sephora and younger than Nordstrom, so we have this middle layer we’ve missed and now can capture.”
According to WWD, since being acquired by Unilever in 2015, Kate Somerville has been consistently experiencing double digit growth. Given Ulta’s own aggressive expansion plans, we’re predicting the brand will continue to get even more popular through the new partnership.
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