Everything You Need to Know About Jessica Alba’s New Ulta Collab

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If you haven’t tried Honest Beauty’s hair care line, stop everything and run—fast—to your local Ulta.

Yes, Jessica Alba’s juggernaut company is getting into the hairstyling biz, rolling out a VERY comprehensive (and amazingly fragranced) line that includes three separate ranges and 11 products total.


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There’s the Beyond Hydrated range (think shampoo, conditioner and a leave-in), formulated for normal to dry hair; the Truly Restored range, formulated for dry, damaged hair (it has the same product lineup but with the addition of a masque); and—our favorite—the Styling range, which includes some very unique picks like a dry conditioner-meets-serum.

Made with the help of Honest Beauty brand ambassador and stylist, Jennifer Yepez, all products in the line hold the Honestly Free Guarantee, meaning that they are made without sulfates, silicones, parabens, PEGs, polyquaterniums, butylene glycol, propylene glycol, mineral oil, paraffins, DEA/MEA/TEA, steareth-n, formaldehyde carriers, synthetic fragrances or dyes.

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