If You Buy One Beauty Tool This Month, Make It This Heart-Shaped Brush

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Usually we buy beauty tools because it makes our lives a little easier and our makeup application a little better. Sometimes we’ll buy a product because it’s just too pretty not to have. The limited-edition, heart-shaped IT Cosmetics Love Beauty Fully Foundation Brush easily checks off the first two criteria, but there’s a third reason we love this brush: It’s on a mission to make women facing the effects of cancer feel joyful and beautiful.

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For Breast Cancer Awareness month, for every brush that is sold, IT Cosmetics is donating one of these brushes to a woman with cancer through the Look Good Feel Better Foundation. This ultra-adorable brush features the brand’s signature densely packed, super soft synthetic bristles crafted into a limited-edition heart shape. The brush is appropriate for all foundation textures—liquid, cream and powder—and delivers a full-coverage, airbrushed finish. In addition to making us feel good every time we use the brush, the heart shape is perfect for getting into the spaces around our nose and mouth for a truly flawless look.

Grab your own brush this month only for $30 at Ulta.

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