What’s your favorite lipstick? Well if you agree with most American consumers, it’s probably on the list below:
Top Five Best Selling Lip Color (January thru April 2011)
#1 MAC Lipstick
#2 Lancôme L’Absolu Rouge
#3 Clinique Long Last Soft Shine Lipstick
#4 Estée Lauder Pure Color Lipstick
#5 Chanel Rouge Coco Shine
According to research conducted by The NPD Group, Inc., lip color sales from January to April of this year are up 11 percent from the same four months last year, that’s a $92.1 million increase. Since last February, lipstick has experienced 15 months of consistent dollar growth, with seven of those months making double digit increases, including April 2011. The annual results for last year showed the first unit increase for lipstick since 2002.
With varied trends, cosmetic companies have multiple opportunities to hit the color mark. “In 2010, we saw the preference for rich as well as retro colors, and in 2011 we are seeing new neutrals come to the fore. As the fashion industry increasingly features bold as well as understated lip statements on the runway and in advertisements, lip color appears to be getting its groove back,” said Karen Grant, vice president and senior global industry analyst, The NPD Group.
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