Think your addiction to chocolate might be keeping you from a slimmer self? Well, according to psychologists, there’s no such thing as a “chocoholic,” and chocolate should technically be no harder to resist than other foods.
“Food behavior can look like addictive behavior in extreme situations, but chocolate does not fit these criteria,” British psychologist Peter Rogers told the press. But what about chemical compounds that create a brain buzz when we eat chocolate? It turns out the very same compounds are present in plenty of other foods, like avocado… and you never hear about “avocadoholism.” In fact, health-benefiting dark chocolate contains more of these compounds than milk chocolate, but milk chocolate remains the far better seller.
So why is it so hard for you to quit that one indulgence? It boils down to social psychology. “Chocolate is a highly desirable food, but which according to social norms should be eaten with restraint,” Rogers said. “However, attempting to resist the desire to eat chocolate only causes thoughts about chocolate to become more prominent, consequently heightening the desire.”
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