Without ingredients, beauty products would be bottles of air, empty jars, tubes of pointlessness. So why do so many of us completely ignore what goes into what we put on our skin, hair and teeth when it’s the ingredients that make their results possible?
According to a recent UK study, three quarters of consumers don’t read the labels of the personal-care products they purchase. Research group Mintel found there are two main reasons for this indifference, one being that some women simply have trouble reading the small print on the labels.
Because of an aging population, Mintel’s senior beauty analyst Alexandra Richmond says “there is a very real need to make it as easy as possible for all users to be able to read the ingredients if they so wish.” However, some simply don’t wish to read them.
The other prominent reason so many women don’t read ingredients is because they feel there is no need, especially if the product is made by a brand they trust or if it has been advertised as natural.
Only 19% of women, mostly those with children, claim to examine ingredients and consider both their origin and their impact on the environment and themselves. This rare but wise approach to beauty products will hopefully catch on with more people, because even though most products are safe for most people, there could be a component that triggers an allergic reaction or doesn’t work well with the ingredients of another product being used.
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