Huda Kattan Gets Honest About Photoshopping Her Photos and Ad Campaigns

Huda Kattan is getting honest with her 49 million Instagram followers. In a recently shared video, the celebrity makeup artist, beauty expert and founder of makeup line Huda Beauty candidly—and refreshingly—walks viewers through her steps for Photoshopping her face and body, both for social media and her brand’s ad campaigns.

“Here’s a not so “perfect” photo from our GloWish drop 2 campaign shoot and I wanted to show you guys what it looks like to be human,” she writes in the caption. “To be completely honest guys, I do feel uncomfortable showing belly rolls, and moments where my flaws are highlighted, especially on social where things are so perfect. Its truly difficult when I choose not to edit I get called fat and if I ever choose to edit, I’m called fake. At the end of the day you have to do what makes you feel good and showing myself in all aspects is personally important to me to help shape a more honest beauty narrative.”


If you take a scroll through the comments section, you’ll find supportive comments like “You are STRONG. BEAUTIFUL. AND a role model 👏!” and “Thank you for being so real.” But, as Cosmopolitan notes, others weren’t as complimentary. In an anonymous tip sent to the publication, someone writes, “While I applaud Huda for her transparency and it’s really refreshing to see, I feel a bit conflicted that this was for an advert for some of her brand’s products. They even Photoshopped her makeup and I can’t help but wonder whether that would break advertising guidelines, if it misrepresented what the products are capable of creating…I don’t think that just sharing the process is enough when she made it seem like she intends to carry on doing this, especially when the difference is so stark, adding abs and slimming her face. I don’t think this is groundbreaking because if she’s going to carry on, yes she’s been transparent, but only for people who follow her on Instagram.”

Whether she’s adding abs to her stomach or making her eyes appear lighter, Huda has been upfront and candid. But, it definitely sparked a debate on whether or not she’s setting unrealistic beauty standards for her followers.

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