Attention: Blondes. Maintaining perfect color is a daunting task. Color treatment has the tendency of drying hair and reducing shine. But Pureology Serious Colour Care has you covered. Their brand new Perfect4Platinum collection is all you need to make the most of your color.
The four products deliver concentrated keravis to equalize porosity, chamomile extract to improve softness and lemon extract and coriander for shine. Plus, the unique AntiFadeComplex delivers protection from free radicals and harsh environmental factors. This potent blend of antioxidants and vitamins, not only protects strands, but also optimizes color retention. Besides the shampoo and conditioner, there is a strengthening masque (Reconstruct Repair) and a blow-dry reparative lotion called MiracleFiller.
“To achieve the best results, begin with Perfect4Platinum Shampoo and Conditioner,” explains Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy, Pureology’s flagship salon. “Apply MiracleFiller before blow drying to fill in gaps in the hair’s cuticle, which will leave highlighted hair stronger after each use. I recommend clients use the Perfect4Platinum Reconstruct Repair as a weekly treatment to strengthen and rebuild the hair.”
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