Despite the struggles of the last six months, there have been some seriously fascinating advancements in beauty technology that are reimagining the way we shop, discover and (safely) experiment with cosmetics.
Beauty tech solutions company Perfect Corp. has worked with coveted beauty brands like MAC, Smashbox, Stila, and Bobbi Brown to use YouCam Makeup AI-and AR-powered technology to deliver safe, convenient and insanely realistic virtual try-before-you-buy experiences across their websites and stores. YouCam has also teamed up with inspiring female founders like Sarah Potempa—founder of the Beachwaver—to celebrate empowering women through an interactive virtual beauty try-on experience in the YouCam Makeup app.
This month, YouCam is featuring NewBeauty’s own guest editor and Brain Trust member, Lara Eurdolian, with a striking statement style, and we couldn’t be more excited.
Lara Eurdolian, beauty expert and founder of Pretty Connected—the brand behind the trendsetting Mask + Multi-use chain accessories flooding your news feed—and YouCam Makeup teamed up to create a fall beauty look with a hyper-realistic beauty try-on experience in the free YouCam Makeup app. This showcases Lara’s signature two-toned beauty look complete with ombré lips, soft contours, and a defining layered liner effect using midnight and black eyeliner along the lash and waterline.
“I’ve been a longtime fan of YouCam and spent many nights trying on different makeup looks, as well as changing my hair color with their app. I joined their community more than five years ago, and to be profiled and collaborate on my signature look was a true honor,” says Eurdolian. The in-app effects also spotlight Pretty Connected best-selling chain strap accessory ($30) through cool animation effects that bring looks to life with a little extra sparkle.
This striking fall makeup look was recreated using YouCam’s advanced AI and AR beauty technology to deliver a digital look that beauty fans can experience themselves in the app. While the days of in-store swatching may be on pause, it’s virtual experiences like YouCam’s real-time, live camera try-on that allow fans to instantly try on products and looks in seconds. The technology is so accurate, taking into account skin tone matching and lighting, that fans can experience Eurdolian’s look—and thousands of others, as well as products—as if they were physically wearing them in real life.
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